B2B Technology

B2B Lead Generation Transformation

Client: TechFlow Solutions | Service: Content Marketing & Email

+180%

Qualified Leads

-45%

Cost Per Lead

-30%

Sales Cycle

42%

Email Open Rate

The Challenge

TechFlow had a complex sales cycle with long decision-making periods. They needed quality leads that would convert, not just volume.

Our Solution

We developed a content-driven lead nurturing strategy with targeted whitepapers, case studies, and automated email sequences tailored to different buyer personas and stages.

The Results

The new approach generated high-quality leads at a significantly lower cost while dramatically shortening the sales cycle.

Performance Metrics

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