Basic PPC Management Package
1. Campaign Setup and Management
● Initial campaign setup (Google Ads or Bing Ads)
● Keyword research and selection
● Ad copy creation (up to 3 ads)
● Initial campaign setup (Google Ads or Bing Ads)
● Keyword research and selection
● Ad copy creation (up to 3 ads)
2. Budget Management
● Monthly budget allocation and adjustments
● Bid management
● Monthly budget allocation and adjustments
● Bid management
3. Performance Monitoring
● Weekly performance tracking and optimization
● Basic A/B testing of ads
● Weekly performance tracking and optimization
● Basic A/B testing of ads
4. Reporting
● Monthly performance report
● Basic analytics and insights
● Monthly performance report
● Basic analytics and insights
Standard PPC Management Package
Includes all features from Basic Package, plus:
1. Enhanced Campaign Management
● Multiple campaign setups (search, display, shopping ads)
● Advanced keyword research and negative keyword management
● Ad copy creation (up to 5 ads per campaign)
● Multiple campaign setups (search, display, shopping ads)
● Advanced keyword research and negative keyword management
● Ad copy creation (up to 5 ads per campaign)
2. Advanced Budget Management
● Detailed budget allocation strategies
● Bid adjustments based on performance metrics
● Detailed budget allocation strategies
● Bid adjustments based on performance metrics
3. Performance Optimization
● Bi-weekly performance tracking and optimization
● Advanced A/B testing of ads and landing pages
● Bi-weekly performance tracking and optimization
● Advanced A/B testing of ads and landing pages
4. Conversion Tracking
● Setup and monitoring of conversion tracking
● Goal setup in Google Analytics
● Setup and monitoring of conversion tracking
● Goal setup in Google Analytics
5. Reporting
● Bi-weekly performance reports
● Detailed analytics and insights
● Competitor analysis
● Bi-weekly performance reports
● Detailed analytics and insights
● Competitor analysis
Premium PPC Management Package
Includes all features from Standard Package, plus:
1. Comprehensive Campaign Management
● Full-funnel campaign strategies (search, display, video, shopping, retargeting)
● Extensive keyword research and competitor analysis
● Ad copy creation (unlimited ads)
● Full-funnel campaign strategies (search, display, video, shopping, retargeting)
● Extensive keyword research and competitor analysis
● Ad copy creation (unlimited ads)
2. Strategic Budget Management
● Dynamic budget allocation based on ROI
● Automated bid strategies for optimal performance
● Dynamic budget allocation based on ROI
● Automated bid strategies for optimal performance
3. Advanced Performance Optimization
● Weekly performance tracking and optimization
● Advanced A/B testing of ads, landing pages, and audience segments
● Weekly performance tracking and optimization
● Advanced A/B testing of ads, landing pages, and audience segments
4. Conversion Rate Optimization (CRO)
● Landing page optimization and testing
● Advanced conversion tracking and analysis
● Landing page optimization and testing
● Advanced conversion tracking and analysis
5. Reporting and Insights
● Weekly performance reports
● In-depth analytics and insights
● Custom dashboards and reporting
● Weekly performance reports
● In-depth analytics and insights
● Custom dashboards and reporting
6. Dedicated Account Manager
● Personalized weekly consultations
● Customized strategy sessions and ongoing support
● Personalized weekly consultations
● Customized strategy sessions and ongoing support
7. Additional Platforms
● Management of additional PPC platforms (Facebook Ads, LinkedIn Ads, etc.)
● Cross-platform strategy and optimization
● Management of additional PPC platforms (Facebook Ads, LinkedIn Ads, etc.)
● Cross-platform strategy and optimization